Evolving Ideas

The brief called for a full-day LATAM conference for 200 attendees, featuring two stages, five speakers, and zero margin for error.

"Our main focus was the management and flexibility of animated content across all presentations. We developed a system of universal design principles and modular templates for slide animation. Content was exported in layered formats and segmented clips, allowing us to edit, rearrange, and adapt presentations in real time—without compromising the fluidity or integrity of the animations. This approach ensured both consistency and agility throughout the event."

The visual design adhered strictly to Google’s brand guidelines. Working within these constraints, we ensured full compliance while maintaining a clean, cohesive, and high-quality visual experience.

Lighting was designed with clarity and function in mind. The focus remained on the speakers and stage, while the surrounding environment was intentionally subdued to minimize distraction.

This was a high-intensity project with tight timelines and constant execution demands. What made it manageable—and ultimately successful—was strong collaboration across all teams involved.

When everyone is aligned, even the most demanding projects can run smoothly.

Guayi Mas: Creative Director, designer, animator
Matias Silva: Producer
Renzo Albertini: Digital compositor